Minimalism is a thing. It's a pretty popular thing, at that. And more often than not, it's difficult to get the point. These ads get the point across very well.
Won all the awards.
Gets right to crux of what makes Lego a great toy.
Ad agency: Blattner Brunner.
Created by 20-year-old student Jonathan Mak Long for O&M, China.
It won the Outdoor Grand Prix Lion at Cannes this year.
Orbit Remote Car Starters
Via Canada, where such a thing is important.
Ad Agency: Bleublancrouge, Montreal.
Hut Weber Hats, of Munich.
Pretty much the only time Hitler has been used in an ad well.
Ad agency: Serviceplan, Munich.
World Wildlife Fund.
The campaign, deservedly, won every award under the sun.
Ad agency: JWT, Singapore.