Here’s an alarming statistic. The EPA (Environment Protection Agency) has revealed that we throw away an eye-watering 70,000,000 tonnes of packaging each year and in fact the numbers keep rising year on year. Do you really need a pair of headphones vacumn-sealed in more plastic or an entire box with fold out wings to house a small USB key?
But it’s not down to the consumer to reduce waste, they’re just buying the product – it’s down to the designers, the creators of that packaging to start thinking smarter to help reduce that 70 million tonnes of landfill.
Graphic designer Aaron Mickelson was asked a simple yet poingnat question “Can we eliminate that waste entirely? “ He took that concept applying the functions of packaging to the product itself, we can create a package that has completely disappeared by the time you’re done using the product.
Currently: Twinings tea bags, as they’re sold now, are stapled to a paper handle at the end of a string, wrapped in a waxed paper folder, stacked with other folders in a heavy paperboard box and then sealed in plastic. The outermost layer of plastic is thrown away immediately, the box when all of the tea has been used.
Currently: Though here NIVEA is used as an example, this is true of nearly all bar soaps: the bar is contained in what is usually a heavy paper carton that is rendered useless as soon as the soap bar is removed.