If you’re Banksy you have a very dim view of advertising in general, but sometimes ads really can have the power to entertain, impress and truly command your attention. But then there’s the worst kind, not the ones pushing dodgy products that you know don’t work or will fall apart 2 hours after buying them, we’re talking about those advertisement that are smug enough to lie to your face and hope you believe them.
There’s no greater example of this, than junk food advertisements – time and again, what you see on the menu boards, bus stops, billboards and TV commercials is rarely what you actually end up with. Then again, there’s an argument that goes if you’re paying $2.99 what do you expect?
All of the major fast-food chains have teams of food stylists (they actually paint the food), designers & photographers all working hard to create the perfect illusionary meal, created to lure you towards the counter. A lot of time, planning and constant editing, re-lighting, re-positioning takes place to make the food look as mouth-watering as it can possibly be. You sell the sizzle, not the steak as the saying goes.
But the truth is, it’s all one giant deception, the perfect example of false advertising. Don’t believe us? Here’s a look at fast food advertisements vs the actual reality of your purchase.
You won’t be surprised, just dejected, misled & disappointed like the rest of us.