This project should more be an eye-catcher, something the people would talk about. "Spine" is a high quality product just like the design, reduced and simple with a consciously "twist" in his message and a memorable name fitting to the project. I integrated the spine with the ribcage to communicate a product with a "backbone", a beverage that lives up to its promise, to be a honest and strong Dink. This design is above and beyond a regualar 2D brand communication, it is more about the uniqe 3D design idea that supports the concept. The transparent glass material stands for a product that don't has to hide something and neither do it. It should shimply fascinate his beholder.