While visiting toy stores, the artist became fascinated by all the detail in rigid plastic toys so he decided to start this series. "Most of them are very banal and uninteresting - but it's that banality juxtaposed with an unusual or subversive context that makes them fun," he tells us. "I guess it started when I was imagining the more mundane farm animal meeting fantastical creatures and I figured because they are so detailed they would photograph really nicely.
Horses Gonna Horse
"In the first one, I had a unicorn parading in front of a group of 'regular' horses. (See immediately below.) The rest of the photo set really stemmed from that when I began to see new possibilities and new narratives with other figures. In many respects, this series has allowed me to combine my experience with t-shirt design and my love of comic books. It's been a really fun way to express my sense of humour and I'm enjoying the 'theatre' element of arranging them in the photograph frame - experimenting with the most effective way to convey each idea.
Nobody Likes a Show Off
"The aim was to create a series of images that people would really enjoy looking through and hopefully find funny! I've been thrilled with the response and I plan to make prints available within the next few days through my website."