Like it or not, fall is here, (pretty much, let’s not get technical about it, okay?). We all know what that means — hot apple cider, digging out your sweaters from the back of the closet, and people going on and on about how much they love pumpkin spice lattes.
It was only so long before the market responded, and now are subjected to an onslaught of pumpkin spice-flavored crap so extreme, we think things have gotten a tad out of hand. Here are just a few examples that the fad has gone too far.
There's an official hashtag: Hey everybody, corporate America's all in your beverage, hijacking your hashtag. Starbucks has an ad campaign to celebrate 10 years of people drinking their pumpkin spice lattes by having consumers Instagram photos of themselves with the hashtag #PSL. People are only too happily obliging.
People are making their kids play with it: We don't know what sensory rice is. It seems like it's just a bunch of rice for kids to put their hands in. But why let your kids stick their hands in regular rice, when they could stick their hands in *pumpkin spice* rice? Consider it training so they can start #PSL-ing themselves by the time they reach kindergarten.