Last year, Google announced that it would make efforts to reduce the visibility of copyright infringing sites by taking legitimate violation notices into account when ranking search results.
This was especially relevant to the anti-piracy efforts of the Recording Industry Association of America (RIAA), but they aren’t happy with the outcome so far. The RIAA issued a statement on their official website explaining why:
“Six months later, we have found no evidence that Google’s policy has had a demonstrable impact on demoting sites with large amounts of piracy. These sites consistently appear at the top of Google’s search results for popular songs or artists.”
In August, Google’s Vice President of Engineering explained, “Only copyright holders know if something is authorized, and only courts can decide if a copyright has been infringed; Google cannot determine whether a particular webpage does or does not violate copyright law. So while this new signal will influence the ranking of some search results, we won’t be removing any pages from search results unless we receive a valid copyright removal notice from the rights owner.”