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Yahoo!'s New Logo Isn't As Good As Its Fake Ones (4 photo + 1 video)

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In case you’d forgotten, or more likely hadn’t noticed, Yahoo! is rolling out a new logo today, after spending thirty days showing off “old” logos. Yes, they’ve wanted us to get excited over typefaces, and I write “us” because I’ve had a Yahoo! email address for more than a decade now. And above is the end result.
First of all, it is kind of condescending to try and get us hyped up over a logo. “Here, get excited about a signifier for a brand that few people will actually care about, and as a brand, barely even qualifies as a logo!” Secondly, a month of demanding attention for this? This has an announcement video, because of course it does.

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