VICTORIA'S Secret model Adriana Lima has become the first person ever to appear in the Pirelli Calendar while preganant.
Snapped in Rio de Janeiro by photographer Steve McCurry, the 2013 edition sees Brazilian beauty Adriana posing in a black cropped top, her bulging belly clearly on show.
The 31-year-old undies model gave birth to baby Sophia in September, after the picture was taken in July.
And in another break with tradition, every one of the 11 women pictured is fully clothed - a far cry from raunchy previous calendars.
The 2012 calendar from the Italian motoring giants was particularly eyebrow-raising, with topless snaps of top models Kate Moss and Lara Stone.
But this year's beauties have opted to keep their clothes on, with Summer Rayne Oakes posing in an admittedly plunging red gown.
And in another snap, a fruit-seller poses behind her wares in the Brazilian city.
A different image shows a weathered wall covered in graffiti, while another stars a number of people practising the elegant martial art of capoeira.
The models were chosen for their social work as well as for their good looks, including Czech beauty Petra Nemcova, who founded kids' charity the Happy Heart fund.
McCurry, who is most famous for his Afghan Girl photo, said: "I would say I am a street photographer doing 'found situations'.
"You can photograph nudes anywhere. But these models are clothed, and each of them has her own charity.
"They are purposeful and idealistic people. So I wanted to photograph them in a special place, and Rio was perfect for this."