Dwayne "The Rock" Johnson isn't fully committed to the WWE any more now that he is in films but he still works with the company that helped build his name. The Rock uses the WWE to promote most of his new films but he also brings a lot of added value to the WWE. What does he add to the WWE? Lets find out.
He's Helped Revamp WWE's Main-Event Scene - Prior to Rock’s return, WWE’s main-event scene was feeling awfully stagnant, with everything having a seen-in-all-before feel to it.
He's Helped Turn Around Ratings - After the Rock's Return the ratings turned around drastically and the show’s ratings are booming once again
He's Helped Give John Cena's Character an Edge - Thanks to his interactions with Rock, Cena’s juvenile, childish character has been given a much-needed edge.
He Can Garner WWE Mainstream Publicity - Rock can provide WWE with the mainstream attention and publicity it craves. Ideally, his current involvement will boost the company’s profile and bring in a legion of new fans.