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The Differences Between Copywriters And Art Directors
Gingerina
19 feb 2015 10:11

In the late 1950s, advertising legend Bill Bernbach came up with the idea of pairing art directors and copywriters into teams. The strategy worked and DDB ended up creating some of the most iconic work of that era. Since then, the art-copy team structure came into existence at most, if not all, agencies. They may be working towards a common goal, but as a creative species, copywriters and art directors are not all that similar. Check out 17 of the best illustrations on this subject

In the late 1950s, advertising legend Bill Bernbach came up with the idea of pairing art directors and copywriters into teams.

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