Mistakes happen even to the best of us – but when your name is Nikon and you have 10 million Facebook fans – you know you’re in trouble. It all started when Nikon announced that they had decided to give a prize to Chay Yu Wei for managing to “catch an airplane in mid-air.” The problem was that there was no plane in the original shot to begin with.
“007 chanced upon a set of ladders while on a photowalk searching for a shaken and not stirred Martini”
“Little did he expect to catch a Xiao Zha Bor climbing down the ladder looking stunned. He fainted after the photo has taken”
“Nikon, you should seriously consider a new campaign for the best photoshopped image from this thread. Winner gets a camera instead, at least we put in effort to make it goes viral online”
…and someone has even found Waldo
After a while Nikon responded and admitted their mistake
“At Nikon, we believe that innovation and imagination are at the heart of every image. While innovation is driven by the technological advances in our devices and cameras, we see imagination as the ability to see greatness and use each and every tool at your disposal to make them real.
NikonCaptures is a casual photography contest that focuses not on the devices or props you use, but on the imagination and creativity that each photographer exudes while capturing and sharing their images. We have taken in every feedback received, and we sincerely apologise for the oversight on our part. We are now in the process of carefully revisiting the contest’s rules and regulations, for the benefit of all our current NikonCaptures members. We will update everyone of the contest rules once we have revisited all of them.
At the same time, we welcome the funny and witty entries being shared in response to our recently awarded image. It’s with joy that we acknowledge that the global photography and image community is alive and thriving. We thank you for the numerous spontaneous contributions and encourage everyone to keep the imagination alive.”