Today, let’s take a closer look at magazine advertising. You can consider it as more focused, therefore more expensive, alternative to newspaper advertising. Magazine advertising not only allows you to reach highly targeted audiences, as you can choose magazines that specializes in topics of interest to your audience but also tends to have a higher reader involvement which means that more attention is being paid to your advertisement.
Also, you shouldn’t forget to make use of a better print quality, which is more suitable when advertising premium products. Finally, magazines have a much longer life compared to newspapers which are usually thrown away the same day they are bought. However, long lead times means you have to make plans weeks or months in advance. The slower lead time also increase the risk of your ad getting overtaken by events, and is also considered to be bad for rebates.
Today, when a single person sees about 3000 ads each day, and we are becoming more and more blind to advertising, companies must find new and creative ways to catch consumer’s attention. If you are having a hard time coming up with new ideas, or you are just a bored panda looking for some inspiration – this collection of 21 Creative Double Page Magazine Ads should really help you!
Jamshop has created a cheeky DM piece to complement their existing national print and online campaign in an effort to recruit sperm donors for Repromed, Australia’s leading infertility clinic. Unsuspecting potential candidates received the popular men’s magazine FHM, only to discover that some pages appeared stuck together. Blokes were lured into pulling the sticky pages apart, revealing a full page pic of an attractive lingerie model and a message. An interactive website linking back to Repromed challenged the men to see if they had the “goods” to become an eligible sperm donor. (Advertising Agency: Jamshop, Adelaide, Australia)
It’s a print ad for maternity magazine. The double splead portrays a breastfeeding woman and her baby. Two pages are glued together. One you tear them off of each other, the baby’s mouth tears off the nipple, thus demostrating how painful breastfeeding can be, unless you can use Garmastan lotion. (Advertising Agency: Milk, Lithuania)
Post it glue was used to give the impression that icecream and tomato sauce from a hotdog had stuck to the shirts of people on the opposite page. By the time the page was opened however the stains were back on the icecream and hotdog. (Advertising agency: Leo Burnett Mumbai)
STYX underwear: only time Styx Underwear for men has a special character –offers a unique design that ensures that no part of the cloth will get entangled, in the middle of a man?s rear end (buttocks).
The project shows how a donation for building homes for typhoon victims also helps the advertiser through Project AHON. Media owners gave discounted rates for ad spaces, advertisers paid full price, and the difference was given to Red Cross. (Advertising Agency: BBDO Guerrero \ Proximity, Philippines)
The double page spread was glued together and had to be forced apart to see the ad. (Advertising Agency: Leo Burnett, Buenos Aires, Argentina)