BlackBerry Hires Alicia Keyes As Their New Global Creative Director! (7 photo)

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BlackBerry has been struggling to compete in the smartphone race, and has recently announced Alicia Keys as their Global Creative Director, as well as changed the company name from RIM to BlackBerry. Sure things are interesting with her in the picture, and I guess they feel a little cooler, however with the iPhone and Android moving so fast, I wouldn't rely too much on Keys.

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