Abercrombie and Fitch has been around forever but it just recently came to our attention what a douche bag Mike Jeffries, the CEO is. They don't carry sizes XL and XXL for women, because he apparently has some unresolved childhood issues. “In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the site. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either,” he told Salon. Good luck with that tactic, lets see how it stacks out to your biggest competitors H&M and American Eagle, who both offer XXL sizes for men and women.
This was Robin Lewis's, the author of The New Rules of Retail, take on the situation in an interview with Business Inside, “He doesn’t want larger people shopping in his store, he wants thin and beautiful people,” Lewis said. “He doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing. People who wear his clothing should feel like they’re one of the ‘cool kids.’”