Product placement and sponsorship can be a precarious situation. Companies who spend millions of dollars on a branding campaign can wind up coming across as too pushy or stiff to relate to consumers. Sometimes, however, a corporate branding campaign loosens its grip and the result is a memorable ad from a brand that doesn’t take itself too seriously.
Such is the case with Charmin toilet paper, which unveiled a ‘Stop Skidmarks’ billboard at the NASCAR All-Star festivities in Charlotte, N.C. this weekend. Sports Business Journal’s Tripp Mickle tweeted out the hilarious ad on Saturday afternoon.