Is it a good thing that Matthew Cordle has admitted to killing another man due to drunk driving? Yes. It will give his family closure, solve the crime, and demonstrate that it’s not OK to drink and drive. Is it OK that a nonprofit startup used this to promote itself? No it damn well isn’t.
Cordle’s full story is sadly fairly typical. Cordle made a serious mistake, and somebody else paid the price. The startup, on the other hand, didn’t have to cash in on it.
And make no mistake: That’s what this video is. Because I Said I Would has gotten enormous publicity out of releasing this video. And there is no way to say it is not awful.