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In late 2014 Justin Poulsen began to work on the blueprint plan for a direct mailer to promote his conceptual still life photography. Being his first foray into direct mail, he knew that he would need to create something that could stand out amongst the crowd of glossy 4×6 postcards. To encapsulate his “look,” he knew that whatever he made had to be tactile, visceral, and craft based. That’s when Justin and his friend Hans at Rethink came up with “Thumbs.”
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