The average person sleeps about 200,000 hours during his or her lifetime – over 22 years in total. This is too much for sleep to be taken lightly! As avid sleepers, fastidious nappers and furious dreamers 4 designers fully understand the challenges related to modern sleeping. This is why they came together to do something about it. They created Ööloom, a face blanket to help themselves and anyone in need to have sweet dreams
Ööloom animals cover the full range of human sleeping personalities, such as deep sleeper, night owl, ugly sleeper…
The easiest way to find your spirit-beast is through visual observation. If you aren’t gifted with that skill, or simply overwhelmed with the amount of cute – don’t worry. You can learn more about the animals’ sleeping habits.
Ööloom aims to make you dream and lie in bed just like being unconscious. It’s mysterious, but never frightening, like a hedgehog in the fog. Most importantly – it’s silly, like any dream worth sharing.
Every animal has their own special back-story. For example: “Raccoon could care less how he looks. He can sleep upside down with his elbow jabbed in his eye-socket and his back pressed so firmly against the cupboard knob that it could crack a kidney stone. The only way to wake a raccoon up is with food.”
Ööloom in Estonian is a night-animal, however night owl makes the actual sense
If you’re a bit self conscious about pronunciation, just ignore the dots on the first two O’s. Try this instead – oo-loom. “Oo” as in “boo” and “loom” as in “a great big looming monster, who seems like it’s out to get you but is actually misunderstood and just wants to be your friend.”