Today the 700-square-meter island is home to more than 300 rabbits that roam freely, earning the nickname of Usagi Shima, or Rabbit Island. Though wild, the rabbits on the island are used to humans and will approach visitors in search of a snack, and hop on to laps. Visitors are allowed to pet and feed the animals, but in an effort to preserve the bunny population, dogs and cats are not allowed on the island. Pellets of rabbit food are sold for ¥100 a cup at the Kyukamura Okunoshima resort hotel located on the island. The hotel has recently seen a steep increase in visitors to the island since knowledge of the island’s furry residents spread on the Internet.