Companies take years to develop and grow a brand name. Brands help consumers identify with a company with a short simple message. The company can say we are cool, or this is the best, and that logo or brand symbol is there to solidify this relationship. Let's take a look at some of the most iconic logos and brands all the while ponder what it is that the symbol tells you about the company. What do you extrapolate from the symbol. Are these presuppositions unfounded?