Are Uggs Finally Dead?

Are Uggs Finally Dead?

Uggs have always been a love-hate relationship to style icons of the 2000s.
But regardless of what we all think, Ugg's sales are down 31%. The company has plans to slash prices (the boots currently start at $135 and run upward of $200 for some styles).
It seems the brand has really tried everything to boost its street cred; from buying expensive ads in high end fashion mags, to paying Tom Brady for a menswear campaign that seems to be plummeting down the sales-berg even faster than any Ugg hater would suspect.


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