Today, let’s take a closer look at magazine advertising. You can consider it as more focused, therefore more expensive, alternative to newspaper advertising. Magazine advertising not only allows you to reach highly targeted audiences, as you can choose magazines that specializes in topics of interest to your audience but also tends to have a higher reader involvement which means that more attention is being paid to your advertisement.
It’s a print ad for maternity magazine. The double splead portrays a breastfeeding woman and her baby. Two pages are glued together. One you tear them off of each other, the baby’s mouth tears off the nipple, thus demostrating how painful breastfeeding can be, unless you can use Garmastan lotion. (Advertising Agency: Milk, Lithuania)
STYX underwear: only time Styx Underwear for men has a special character –offers a unique design that ensures that no part of the cloth will get entangled, in the middle of a man?s rear end (buttocks).
The project shows how a donation for building homes for typhoon victims also helps the advertiser through Project AHON. Media owners gave discounted rates for ad spaces, advertisers paid full price, and the difference was given to Red Cross. (Advertising Agency: BBDO Guerrero \ Proximity, Philippines)
The double page spread was glued together and had to be forced apart to see the ad. (Advertising Agency: Leo Burnett, Buenos Aires, Argentina)