The Inventive Case Of The Disappearing Package

The Inventive Case Of The Disappearing Package

Here’s an alarming statistic. The EPA (Environment Protection Agency) has revealed that we throw away an eye-watering 70,000,000 tonnes of packaging each year and in fact the numbers keep rising year on year. Do you really need a pair of headphones vacumn-sealed in more plastic or an entire box with fold out wings to house a small USB key?
Probably not.
But it’s not down to the consumer to reduce waste, they’re just buying the product – it’s down to the designers, the creators of that packaging to start thinking smarter to help reduce that 70 million tonnes of landfill.
Graphic designer Aaron Mickelson was asked a simple yet poingnat question “Can we eliminate that waste entirely? “ He took that concept applying the functions of packaging to the product itself, we can create a package that has completely disappeared by the time you’re done using the product.
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