Veep went full internet on Sunday night. And it was glorious. They didn't simply quit with a brief Reddit and Tumblr mention, no. They created their own "Selina Meyer is not impressed" meme and closed the credits with the Tumblr dashboard. FULL INTERNET. I hear CBS is planning do to the same thing with this week's Mike & Molly.
HBO's efforts have of course not gone unnoticed on the world wide web. Tumblr has been especially flattered by this exchange: