May 10-12, 2013 will henceforth be known as the weekend we all Charleston’d down to the cineplex: My sources’ latest estimates for the 3D tentpole [The Great Gatsby] are $19.4M for Thursday/Friday, and -6% for $18M Saturday. Hollywood is expecting an overperforming $52M first weekend for the romantic drama co-financed by Village Roadshow and based on F. Scott Fitzgerald’s 1925 classic novel. (Via) Gatsby: Based on the Novel “Daisy Pouts” by Fitz-G. Vince may not have cared for the film, but a surprising number of people did; that $52 million is far higher than anyone expected it to make, and it’s certainly more successful than 1974′s Gatsby, starring Robert Redford and Mia Farrow. You know what that movie was missing? Filter songs. The video below, which envisions the old Gatsby as the new Gatz, fixes that problem.
The Great Gatsby as The Great Gatsby