Croissants are all the rage these days. People are going apesh*t for the Cronut — a croissant/donut hybrid — and Kanye West’s Yeezus gives a shout-out to the delicious French pastry. And then this afternoon I ran across this: the “Croger,” a cheeseburger that uses a croissant as its bun.
Now, I guess you can say that the croissant is having its moment — one that is all too well-deserved, because croissants are freaking delicious. But let’s give credit where credit’s due: Burger King was waaaayyyy ahead of the curve on this croissant trend. Like, 30 years ahead of the curve. Remember, Burger King rolled out the Croissan’Wich in 1983.
Prior to the introduction of the Croissan’Wich, the dominant fast food breakfast sandwich was the McDonald’s Egg McMuffin, which was and is disgusting for a number of reasons, not the least of which being that they’re served on English muffins, and biting into an English muffin is akin to biting into an old shoe covered in sand. I have never eaten an Egg McMuffin in my life, nor do I ever plan to. But I’ll eat the sh*t out of a Croissan’Wich!
Additionally, for many people who grew up in rural areas with limited access to the outside world — people like myself — the Croissan’Wich was our first introduction to the croissant. It was goddamn cultural phenomenon!