In 2012, Target celebrated the 50th anniversary of the launch of its first store and shared several images of what the chain store looked like in those early days. A discounted offshoot of the long-running Dayton’s department store, the Dayton family opened their very first Target store in 1962 in Roseville, Minnesota and from the get-go used their now iconic red bullseye logo. By the end of the 1960s, the company had opened 17 stores into Colorado, Missouri and Texas, and boasted sales over $100 million. That Roseville location still exists, though the store was completely rebuilt in 2005 and is now the prototype for all future Target stores. Target’s behind-the-scenes blog A Bullseye View has more of their story and additional images from their surprisingly long history.
One of the very first Target stores, October 1962