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Body Advertising

Body Advertising

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Wherever Joe Tamargo goes, people stare at his forearms. He likes it that way. Years ago, Tamargo, a resident of Rochester, New York, auctioned off space on his arms, transforming himself into a human billboard. “I just thought that would be the most visible place possible for people,” he told me. Today, they’re covered in tattoos bearing the logos of 15 different websites.

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