Funnymen Seth Rogen and Paul Rudd will be promoting Samsung in the electronic giant’s 2013 Super Bowl commercial.
But when they went to meet with a Samsung executive (played by Bob Odenkirk) to discuss what they are going to say in the ad, the pair learn a harsh reality of pitching products during the Super Bowl. And that is that you can’t actually say “Super Bowl,” because the phrase is trademarked.
Displaying the comic timing they developed as co-stars in films such as ‘Knocked Up’ and ‘The 40-Year-Old Virgin,’ the Judd Apatow regulars try to gauge what they can say. “The Big Game” is okay. Saying the names of the teams participating in The Big Game, however, is not.
After some trial and error it is determined that they can talk about the Baltimore “Blackbirds” and the San Francisco “50 minus 1ers.”