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Tide’s Super Bowl commercial: the Joe Montana Miracle Stain

Tide’s Super Bowl commercial: the Joe Montana Miracle Stain

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Tide’s 2013 Super Bowl commercial takes us through the advent and eventual elimination of the “miracle stain.” Except this time, the stain doesn’t look like Our Lord and Savior.
A 49ers fan spills on himself, miraculously creating a stain that looks like Joe Montana. Of course, the story explodes in the media and our football fan’s laundry-ready jersey is glorified and kept under glass. Ah, but the plot thickens–said 49er fan’s wife just happens to support the Ravens, and has a supply of Tide detergent and no qualms about sabotage.
The ending needs little explanation, and we’re certain the irony of it is not lost, considering the outcome of the game.

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