Tide’s Super Bowl commercial: the Joe Montana Miracle Stain

Tide’s Super Bowl commercial: the Joe Montana Miracle Stain

Tide’s 2013 Super Bowl commercial takes us through the advent and eventual elimination of the “miracle stain.” Except this time, the stain doesn’t look like Our Lord and Savior.
A 49ers fan spills on himself, miraculously creating a stain that looks like Joe Montana. Of course, the story explodes in the media and our football fan’s laundry-ready jersey is glorified and kept under glass. Ah, but the plot thickens–said 49er fan’s wife just happens to support the Ravens, and has a supply of Tide detergent and no qualms about sabotage.
The ending needs little explanation, and we’re certain the irony of it is not lost, considering the outcome of the game.
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