Drake, along with fellow rapper Rick Ross, introduced the term YOLO in the track "The Motto," which was introduced in late 2011. The term has since turned into a runaway success, becoming a runner-up for the Oxford Dictionary's "Word of the Year" in 2012. ("GIF" got the nod instead.)
Now it looks like Drake is out to get every single store that uses the acronym, posting pictures to his instagram with awkward threats about checks and the end of merchandise sales. Doesn't he have enough money already?