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BlackBerry has been struggling to compete in the smartphone race, and has recently announced Alicia Keys as their Global Creative Director, as well as changed the company name from RIM to BlackBerry. Sure things are interesting with her in the picture, and I guess they feel a little cooler, however with the iPhone and Android moving so fast, I wouldn't rely too much on Keys.
They've just come up with a new Z10 model as well.
Nobody wants to buy the old BlackBerries.
Not sure what she can really bring to the table...
A new song for their commercial may be?
But good luck to BlackBery anyway.
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