This year, many people were not impressed with the Super Bowl commercial line ups. Many of them were unorigional, uninspiring, and not very creative. However, the most popular advertisement from yesterday wasn't even a commercial. All the buzz is coming from Nabisco Oreos tweet in the middle of the Super Bowl black out saying: "you can still dunk in the dark".
The reaction left some wondering whether the quick tweet had an even greater payoff than Oreo's actual Super Bowl ad, which cost millions more to create. AdAge reported that the graphic released during the blackout was "designed, captioned and approved within minutes," thanks to members of 360i — the cookie company's agency — gathered at a war room during the game.