With SXSW in full force, the annual Austin music festival is already creating a flurry of headlines, but not everyone is completely happy with it. DIIV’s Zachary Cole Smith took to Tumblr to let fans know what he thinks of the festival, and he didn’t hold back. But just to make it clear, it isn’t all bad. After letting off the rant, he tweeted: “for the record, i’m actually having a blast at SXSW.”
"Hi Austin. Fuck SXSW. There… I said it.
Here, the music comes last. 5 minute set-up, no sound check, 15 minute set. The “music” element is all a front, it’s the first thing to be compromised. Corporate money everywhere but in the hands of the artists, at what is really just a glorified corporate networking party. Drunk corporate goons and other industry vampires and cocaine. Everyone is drunk, being cool. “Official” bureaucracy and all their mindless rules. Branding, branding, branding. It’s bullshit… sorry."