In case you’d forgotten, or more likely hadn’t noticed, Yahoo! is rolling out a new logo today, after spending thirty days showing off “old” logos. Yes, they’ve wanted us to get excited over typefaces, and I write “us” because I’ve had a Yahoo! email address for more than a decade now. And above is the end result.
First of all, it is kind of condescending to try and get us hyped up over a logo. “Here, get excited about a signifier for a brand that few people will actually care about, and as a brand, barely even qualifies as a logo!” Secondly, a month of demanding attention for this? This has an announcement video, because of course it does.
We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products.