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In case you’d forgotten, or more likely hadn’t noticed, Yahoo! is rolling out a new logo today, after spending thirty days showing off “old” logos. Yes, they’ve wanted us to get excited over typefaces, and I write “us” because I’ve had a Yahoo! email address for more than a decade now. And above is the end result.
First of all, it is kind of condescending to try and get us hyped up over a logo. “Here, get excited about a signifier for a brand that few people will actually care about, and as a brand, barely even qualifies as a logo!” Secondly, a month of demanding attention for this? This has an announcement video, because of course it does.
First of all, it is kind of condescending to try and get us hyped up over a logo. “Here, get excited about a signifier for a brand that few people will actually care about, and as a brand, barely even qualifies as a logo!” Secondly, a month of demanding attention for this? This has an announcement video, because of course it does.
According to Yahoo!:
We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products.
We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products.
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