Yahoo!'s New Logo Isn't As Good As Its Fake Ones

Yahoo!'s New Logo Isn't As Good As Its Fake Ones

In case you’d forgotten, or more likely hadn’t noticed, Yahoo! is rolling out a new logo today, after spending thirty days showing off “old” logos. Yes, they’ve wanted us to get excited over typefaces, and I write “us” because I’ve had a Yahoo! email address for more than a decade now. And above is the end result.
First of all, it is kind of condescending to try and get us hyped up over a logo. “Here, get excited about a signifier for a brand that few people will actually care about, and as a brand, barely even qualifies as a logo!” Secondly, a month of demanding attention for this? This has an announcement video, because of course it does.
Tags: awesome   companies   cool   gadgets   interesting   inventions   logos   technology   weird   yahoo   
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