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The founder of the Lingerie Football League, Mitch Mortaza, says the fastest growing Football Leaugue has re-branded itself for next season to focus more on the sport.
The logos will also have their 'sexiness' toned down and will no longer include sexy female figures. Mitch says "It's a sport, you get more sex appeal elsewhere." Right, Mitch, sex appeal definitely isn't a major attraction here...
The football league is growing very fast internationally. It has recently launched in Canada and Australia, and is due to launch in Europe in 2015.
"We have now reached the crossroad of getting credibility as a sport" Mitch says, "It's a great sport on the field and we want to focus more on the sport"
The new gear is also meant to town down on the 'sexy' aspect of the sport, but it's still just as revealing! The only thing added - shoulder pads :-)
A Revealing Change - Losing Its Lingerie - Women's Football League Makes Big Changes
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