Some people tend to turn a blind eye to animal suffering when it comes to buying leather goods. Ogilvy & Mather Advertising Bangkok and PETA Asia teamed up to change this attitude. They opened a fake pop-up shop in one of Bangkok’s most trendy shopping malls and put seemingly ordinary luxury leather goods on display. However, they had a terrifying secret inside.
PETA Asia and Ogilvy created a fake pop-up shop in one of Bangkok’s most trendy shopping malls
Unsuspecting shoppers jumped back in horror, gasping for breath
Watch how shoppers reacted to these bloody accessories here: