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Behind The Leather: PETA Surprises Shoppers With Fake Leather Accessories

Gingerina 12 may 2016

11 photo · 1 video · 2 GIF

PETA Asia and Ogilvy created a fake pop-up shop in one of Bangkok’s most trendy shopping malls

Some people tend to turn a blind eye to animal suffering when it comes to buying leather goods. Ogilvy & Mather Advertising Bangkok and PETA Asia teamed up to change this attitude. They opened a fake pop-up shop in one of Bangkok’s most trendy shopping malls and put seemingly ordinary luxury leather goods on display. However, they had a terrifying secret inside.

Some people tend to turn a blind eye to animal suffering when it comes to buying leather goods. Ogilvy & Mather Advertising Bangkok and PETA Asia teamed up to change this attitude.

campaign leather peta