“There is only one way for a man to realize what an E-cup feels like” says CEO Ignace Van Doorselaere
By wearing it!
So he made his male employees wear these fake boobs to work
They weigh 2.2-3.5 lbs (1-1.5kg) per breast just like real E-cups
“It hurts your back”
And leaves painful red marks
Yes, there are some fun moments
But you have to walk a mile in women’s shoes to understand what it’s like
Doorselaere invites you to try it yourself, what do you say?