Don’t Wait To See How The Earth Gets Old With Greenpeace Russia’s EarthApp

In the first post of three, Russian “second capital” St. Petersburg has been flooded with the waters of the Neva river. The initiative has gained attention of many influencers inside and outside Instagram*. Many have shared the posts, inviting their followers to join the Greenpeace movement against the climate emergency.

“Scientists have agreed long ago that human actions are to blame for the modern climate change,” says Polina Karkina, Greenpeace Russia coordinator for climate and energy. “Humanity burns coal, oil and gas, that leads to the release of greenhouse gas. With these uncontrolled bursts we’ve turned the atmosphere into a trash yard. Its thin balance is broken, and the climate that was good for living becomes hostile to us and all forms of life around us. We need to spread the word that humanity is on the brink of catastrophe. And changes may come only if we stop acting like there’s no tomorrow.”

Diana Volkova, creative at Isobar Moscow adds: “Climate change gets harder and harder to ignore: we see how the weather changes, how ecosystems more become unstable. And when users post their “oldified” faces, a question appears: what is going to be around us by that moment? How the world changes when we look like our portraits from FaceApp? We’ve tried to show answers to these questions in our posts, to raise awareness and call to action against climate change. We don’t have that much time, but we still have it. Time to act now!”